From Robi AI to Blumix
The Beginning
Robi AI began as a simple project focused on text generation. It started with one goal in mind: to make marketing content creation easier and smarter. The idea was to help people write faster, generate ideas, and communicate more effectively. Within a few months, Robi AI began expanding its capabilities. Image generation arrived, followed by pre trained chatbots and new creative tools.
What started as a small text generator quickly became a full marketing copilot used by founders, creators, and businesses around the world.
The Growth
In less than a year, Robi AI grew from a single assistant into a complete creative platform. It was no longer just about words. It was about helping people plan campaigns, design visuals, write scripts, and automate social media work.
As the community expanded, Robi AI became more than a tool. It became a creative companion for thousands of users who built brands, launched startups, and discovered new ways to express ideas.
The Rebrand
On May 16, the team at Robi Labs announced a new chapter. Robi AI officially merged into Blumix, a unified creativity platform built to handle writing, visuals, and media in one place. The rebranding marked the next stage in the company’s evolution — from a single product to a connected ecosystem of intelligent tools.
Blumix carries the same heart as Robi AI but with broader vision and deeper technology. The goal was never to start over but to grow forward.
The Origin of Blumix
In December 2024, Robi Labs began developing a secret internal project codenamed Blumix. The question behind it was simple. What if the tools we built with Robi AI were just the beginning?
The vision was to create one platform that could handle text, images, video, and voice in a single seamless experience. That idea became Blumix.
While Robi AI was about marketing and writing, Blumix represents creativity in every form. It is not just a new name but a new system powered by the models developed at Robi Labs.
The Models Behind It
During this transition, Robi Labs evolved from building tools to building the advanced models behind them. The research division began developing next generation AI systems such as:
| Model | Purpose |
|---|---|
| Lexa | Text generation and reasoning |
| Picasoe | Image creation |
| Framex | Video generation |
| Echo | Voice synthesis |
These models now power Blumix, making creative workflows faster, more flexible, and more affordable.
Why Merge
As Robi Labs shifted toward research and model development, it became clear that the name Robi AI no longer represented the scale of what was being built. The merge allowed the team to keep the identity and values of Robi while expanding into a complete ecosystem.
The decision was simple. Keep the soul of Robi, expand the vision, and unite everything under a single intelligent platform.
What’s New in Blumix
Blumix introduces a new interface, smoother workflows, and a more unified experience across writing, design, and media. It runs faster, costs less, and provides a generous free plan for creators. It includes native tools powered by Lexa, Picasoe, Framex, and Echo — all within one environment.
Every Robi AI account, history, and credit balance has been securely transferred to Blumix. For users, the transition is seamless. They log in to a familiar space that simply feels more powerful and complete.
The Future
Robi Labs continues to evolve as a research and innovation company. It focuses on building models, publishing papers, releasing open source tools, and experimenting with new AI systems.
Robi AI was the beginning. Blumix is the continuation of that story. It represents growth, maturity, and a vision to make creativity intelligent and accessible to everyone.
Robi AI is still here — in the models, the tools, and the philosophy that built it. Blumix is simply what happens when that idea grows up.
Artificial intelligence for creators, researchers, and dreamers. That is the legacy of Robi AI and the promise of Blumix.
